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How to Gain a Massive Following on Facebook: 10 Proven Tactics To Grow Followers and Engagement: Part 2

Top 10 Facebook Growth Tactics

Next 5 actionable ways to supercharge your follower growth on Facebook:

6. Boost Posts or Promoted Posts on Facebook: Which is Better?
7. How to Turbo-Boost Your Facebook Page With Apps
8. Creative Ways to Use Facebook Cover Photos
9. Make Facebook Marketing Mobile-Friendly
10. Think About The Less Active Users

6. Boost Posts or Promoted Posts on Facebook: Which is Better?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.


But should you boost or promote your posts? We say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.


You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most. Only promote your own content, pick content that’s helpful for your audience, promote content that gets your fans on your email list.


7. How to Turbo-Boost Your Facebook Page With Apps

Have you considered enhancing your Facebook page with a Facebook app? Are you wondering which ones are great and how to add them to your page? Here are a few things you’ll learn about Facebook apps:

  • Find out how Vpype helps you connect with your audience with live video
  • Have a look at Justin.tv‘s Live Justin video app and add a tab to your business page
  • Use Clobby to set up a chat lobby on your business page to stimulate conversation with your fans
  • Claim your business on Foursquare to make sure Foursquare knows you own your business
  • Add your app to your fan page to install a Foursquare widget on your business page.

8. Creative Ways to Use Facebook Cover Photos

Design cover photos that change with the seasons and the holidays. It’s easy—just experiment with seasonal colors or add traditional seasonal images like leaves or snowflakes.


facebook-image-engagement

If you’re a retailer, use the cover photo to talk about new trends in your industry and feature new products. When you launch a new app, one of the best ways to promote it is to update your cover photo. If you’re a restaurant, a catering company or in the food industry, there is nothing more enticing than a photo of one of your mouth-watering dishes. Facebook began supporting hashtags a while ago and some brands have had great success using them. You can discreetly feature your hashtag in the bottom right of your cover photo design, or make it the feature. Businesses love to celebrate like-count milestones and anniversaries on Facebook. For these times, use the cover photo as a place to say thanks to your fans or have some fun with your cover photo design.

facebook-image-engagement

The cover photo can be an effective tool for motivating fans to take action! Brick-and-mortar businesses should use the cover photo to advertise store events, specials or new products, which will encourage fans to make a trip to your store. The cover photo is the ideal place to show your fans what your business does. The more literal you are, the better. This prevents any confusion for users who discover your page for the first time. If your business has an exciting new offering, use your cover photo to let all of your Facebook fans know about it.


9. Make Facebook Marketing Mobile-Friendly

Do you know how your audience accesses Facebook?


Do your Facebook fans see your updates on their mobile devices? According to Facebook’s fourth-quarter report, around 680 million of the company’s one billion monthly active users access Facebook from mobile devices.


You can choose where your Facebook ads are seen. Facebook allows ad managers to place ads so they’re viewable on desktops, on desktops and mobile devices, or on mobile devices only.


Make sure your promotion efforts are easily viewable on mobile, including anything you send via email. Because according to research put out last year by Econsultancy, when people receive email that isn’t optimized for mobile, they close it immediately. You don’t want to be the sender of that kind of email. Consider creating table tents or signs that have QR codes that will take customers to your Facebook Page. If you want to prevent frustration for your users, when you choose a third-party app, make sure that it has mobile capabilities. This is important because some apps created for Facebook won’t work on mobile unless the developer uses “smart” URLs that detect whether the user is on a mobile device or a desktop. You want to make sure that your users don’t have to think about getting to your content. They should be able to click and everything should be easy to read.


10. Think About The Less Active Users

The last and the shortest advice.


Building an awesome product is all about optimizing for the people who use your product the most, but when you want to drive growth, you need to focus on the marginal user. These are your less active users who aren’t very well connected to your product. Schultz says: “People who are already using your product all the time are not the ones you have to worry about”. This doesn’t mean you shouldn’t focus on the power user. Quite the opposite, building an awesome product is all about the power user. But when thinking about growth, don’t think about yourself or your power users. Think about the marginal users and how you can get them to be more active with your product.

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